The platform is rolling out a new feature that allows them to lessen the volume of AI-made content appearing in their feeds. This move comes as the service disclosed that it now features in excess of 1 billion AI-generated clips.
Testing and Rollout
This change is in a pilot phase over the coming weeks before a global launch. This development aligns with a surge in content created by AI, spurred by recent AI video creators.
AI Proliferation Online
Studies have shown that approximately 10% of the fastest-growing channels on a competing service exclusively feature content made by AI. A significant portion of this output is considered “AI slop”, a phrase for substandard, bulk-generated content that is typically nonsensical or bizarre.
Based on user feedback that many people like content made with AI tools, ranging from computer-generated images to informative clips, and we aim to give people the power to increase or decrease of that, according to their own likes,” said a spokesperson.
Scale of AI Content
The platform announced that there are currently 1.3bn videos on its network tagged as made with AI. In total, in excess of 100 mn videos are added to the service every day, making AI-generated material a relatively small percentage of its complete catalog.
User Control Features
Members will be able to limit or boost the volume of AI-generated videos they see by using the content preference feature in the application and picking the AI content topic. Other topics that currently be adjusted under the tool include politics, fashion, beauty, and movement.
AI Disclosure Rules
Its guidelines mandate content makers to identify “realistic” artificially created content, and it forbids dangerous fake videos of well-known individuals or critical incidents. Any realistic AI video that is not labeled can be removed under its community policies.
In addition, the app will henceforth add an “AI-made” watermark to content produced via its proprietary AI systems, or detected by an industry-wide initiative for recognizing AI-generated material. This measure is intended to stop users from seeking to circumvent the disclosure requirement.
Educational Initiatives
The company is additionally launching a two million dollar AI literacy fund for professionals and organizations to produce learning resources about using AI responsibly. This initiative will benefit non-profit groups dedicated to training programming and robotics.
Content Safety Approach
The platform has justified its content review process, following discussion over proposals to lay off a large number of review team members in the UK. TikTok is planning to eliminate 439 jobs in its trust and safety department in the UK capital, with trade unions and internet security professionals expressing worry that humans are being replaced by AI moderation.
A company official explained that staff-based oversight would still have a role, but automated tools can safeguard staff by eliminating the most distressing content before it has to be seen by staff. The company announced a notable drop in disturbing and violent content handled by safety staff over the previous year due to intervention by its AI tools.
We believe it is crucial to integrate humans and technology to maintain a secure environment,” she said. “We’ll have staff as part of that process, but we also think it’s highly necessary to minimize viewing of harmful content as rapidly, which is why a extensive automated help is proving valuable process content quickly.”
